Combining a proven branding skillset with a love of language, I contribute the strategic insights, targeted brand voice, and telling copy that keeps your brand real and relevant to your audience.
As a perennial seeker of the new and interesting, my career path has traversed the fields of copywriting, branding, neuroscience, and art restoration—from New York to Rome and back again. Starting with a BA from Smith College, each step along the way has informed the next.
My career as a wordsmith began writing neuroscience research papers and translating scientific papers from Italian for publication in English-language medical journals. That led to work as a medical writer for Ayerst Laboratories, Grey Advertising, and others. As my love for language and creative expression grew, so did my interest in steering my career in that direction.
When the opportunity presented to join a boutique agency known for their expertise in naming and verbal branding, I was all in. At Applebaum Associates, I worked with category leaders like Coca-Cola, L’Oreal, Condé Nast, Unilever, Microsoft, Diageo, and Johnson & Johnson.
Developing the names and honing the branding for their innovative products certainly fell into the category of new and interesting.
Later, I became the Managing Director of Applebaum and lead the team on major branding and rebranding initiatives. I also broadened the scope of services to include visual branding and marketing communications in a scalable model that smaller businesses could afford.
It was inspiring and deeply satisfying to work with start-ups, entrepreneurs, and nonprofits providing branding expertise and the services they needed to get off the ground or evolve to the next level.
Today, I work with companies of all sizes to authentically define their brand and bring it to life with a unique voice, messaging, and copy. As a dedicated strategic and creative partner, I become part of each client’s team and together we create tomorrow’s great brands.