The way to a successful name

PUBLISHED IN: WeWork
BY: Lynn Haviland

The naming phase of any new product launch or start-up initiative often starts as a fun, creative reprieve. It can be a welcome break from tactical meetings or crunching numbers and a time to flex verbal skills. The fun can quickly turn to angst and frustration after an unimaginable number of names produce no clear winners, trademark and URL conflicts pop up for every good contender, and deadlines loom closer.
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