CLIENT: Manhattan Moonshine LLC
PROJECT: Branding strategy, Brochure, Product copy

For those who think of moonshine in a jug or a jar, Manhattan Moonshine is a super-premium revelation. Two entrepreneurial brothers created the world’s first luxury, unaged whiskey. Tapping into the elegance of the Prohibition Era and Jazz Age, all branding elements are distilled into a pure identity. Manhattan Moonshine instantly evokes a Gatsby style and Manhattan speakeasy glamour.