CLIENT: Davos Brands
PROJECT: Headlines, Website copy, Concept copy
Aviation, the first American craft gin, has a soaring 97 points from Wine Spectator. A full 5 points more than Sapphire and Hendricks. That makes it the highest rated gin. With all that going for it, the branding felt flat and needed a lift. It was time to go beyond playing the “craft” card and leverage the uniquely balanced flavor profile of Aviation compared to traditional, British, juniper-heavy gins.