BERKSHIRE LEGWARE

CLIENT: Mayer/Berkshire
PROJECT: Brand strategy, Brand architecture, Tagline, Copy

Berkshire Legware is a successful brand with a loyal following but the company wanted to update the packaging of various product lines without deviating too far from the original design. Taking an evolutionary approach, refinements were made to the logo, brand architecture, tagline, and copy, modernizing and strengthening the brand.


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