PROJECT: Positioning, Tagline, Brochure copy, Website copy
Newway creates dynamic work environments offering clients complete office design, renovation, and IT services. Expanding from its UK roots, they needed a way to differentiate competitively in the US. By utilizing the Critical Path Method employed by the military, Newway has a distinct competitive advantage. They can deliver on the promise that projects will be on budget and on time. This ‘path to success’ is highlighted in the positioning, graphics, and copy across platforms.