LEMONT & WOOD
CLIENT: Tortoise & Volt
PROJECT: Concept copy, Headlines, Tagline
A sophisticated Frenchman and a curmudgeonly New England farmer are the unlikely duo behind the European-style heirloom cider, Lemont & Wood. This was definitely not a case of opposites attracting. The Frenchman and the farmer were drawn together by their passion for cider — not the cloyingly sweet, pseudo-soda that Americans are familiar with, but a more complex cider that pairs well with food and drinks like a fine wine. And that’s what they have created, an extraordinary cider as complex as their relationship.