CLIENT: Davos Brands
PROJECT: Concept copy, Headlines, Taglines, Naming
Mezcal is made from agave like Tequila, but Sombra Mezcal is definitely not your parent’s Tequila. Developed by master sommelier, Richard Betts, Sombra is hand crafted in a centuries-old tradition that imparts a distinctively smoky, earthy flavor. The objective was to differentiate Sombra in the growing Mezcal segment, conveying the unique nature of this intriguing spirit and the lifestyle it inspires.