FRIENDS OF THE ROCKEFELLER STATE PARK PRESERVE
CLIENT: FRIENDS OF THE ROCKEFELLER STATE PARK PRESERVE
PROJECT: Positioning, Tagline, Headlines, Brand voice, Brochure, Email marketing, Website copy, Event invitations
Friends of the Rockefeller State Park Preserve is a non-profit dedicated to ensuring the survival of the 1,500-acre natural treasure. As part of the New York State park system, the Preserve relies heavily on state funding, which plummeted as maintenance costs soared. Clearer, more consistent branding and messaging was needed across channels to tell the brand story, clear up misconceptions, and increase support for the Preserve.