JUSTICE IN MOTION
CLIENT: JUSTICE IN MOTION
PROJECT: Corporate Identity, Tagline, Positioning, Messaging, E-Brochure copy, Infographics, Email marketing copy
Global Workers Justice Alliance, was a non-profit organization helping migrants achieve justice across borders. But the name and brand were no longer relevant to their mission and target audiences. Though a rebranding seemed daunting, they knew it was the only way forward. Once the new name, logo, and descriptor were in place, messaging and copy followed. The challenge: how to explain the organization’s complex services, unique processes, and positive outcomes to a Millennial audience unfamiliar with the issues. Through a combination of carefully crafted case studies, infographics, and succinct copy, we were able to achieve our objectives in a clear and straightforward way.