Global Workers Justice Alliance, now Justice in Motion, is a non-profit organization dedicated to protecting migrant's rights. The original name and brand were no longer relevant to the organization's mission and target audiences. The challenge: how to explain the organization’s complex services, unique processes, and positive outcomes to a Millennial audience unfamiliar with the issues.

 

First, we developed the strategy, name, logo, descriptor, and tagline. Messaging and copy followed with carefully crafted case studies, infographics, and marketing collateral that tell our story in a clear and straightforward way.
 

Today, the organization is on the front lines, releasing migrant children

from detention facilities and reuniting families.