PURELEAF

CLIENT: Pepsi-Lipton Partnership
PROJECT: To rebrand Lipton Original Iced Tea attracting a younger, more sophisticated, health-minded audience. The name PureLeaf conveys the essence of a hand-crafted, natural, fresh-brewed, tea with a premium tone befitting the Lipton tradition of expertise. Today, PureLeaf is a stand-alone brand and leader in the highly competitive segment.