PROJECT: To name a new line of silent motors that fit discreetly in a variety of interior shades and screens. Somfy, the world’s leading manufacturer of control systems for window coverings, needed a name that could be registered worldwide and appeal to a broad international audience of both B-to-B clients (manufacturers, dealers, designers, architects) and consumers. Derived from Latin, Sonesse conveys quiet serenity and supports the “peaceful is beautiful” product positioning.

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