CLIENT: Spirits Consulting Group
PROJECT: Website copy, Concept copy, Headlines, Taglines

Bacana, which means cool in Portuguese, is the #1 sangria in Portugal. For the US launch, a new website, marketing strategy and copy were developed. Capturing the spirit and vibrancy of Portugal, the goal was to convey Bacana's premium quality and heritage while connecting with the American consumer in a fun, personal way.


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