Create the brand today that shapes tomorrow
You know them when you see them. They’re clear, cohesive and compelling. It takes vision and a solid strategy to connect with audiences today and continue to thrive in an accelerated, ever-evolving world.
I work with companies of all sizes to authentically define their brand and bring it to life with a unique voice, messaging and copy. As a dedicated strategic and creative partner, I become part of each client’s team and together we create tomorrow’s great brands.
As a perennial seeker of the new and interesting, my career path has traversed the fields of copywriting, branding, neuroscience and art restoration—from New York to Rome and back again. Starting with a BA from Smith College, each step along the way has informed the next.
My career as a wordsmith began writing neuroscience research papers and translating scientific papers from Italian for publication in English-language medical journals. That led to work as a medical writer for Ayerst Laboratories, Grey Advertising, and others. As my love for language and creative expression grew, so did my interest in steering my career in that direction.
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When the opportunity presented to join a boutique agency known for their expertise in naming and verbal branding, I was all in. At Applebaum Associates, I worked with category leaders like Coca-Cola, L’Oreal, Condé Nast, Unilever, Microsoft, Diageo and Johnson & Johnson. Later, I became the Managing Director of Applebaum and lead the team on major branding and rebranding initiatives. I also broadened the scope of services to include visual branding and marketing communications in a scalable model that smaller businesses could afford.
It’s inspiring working with start-ups, entrepreneurs, nonprofits and category leaders bringing new brands to life and evolving existing brands to stay relevant but true to their core.