You can count on fresh insights, creative energy, and dedication to your project.

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Strategy targeted to meet objectives

Competitive ecosystem audit

Brand voice

Brand personality 

Differentiation

Positioning

Targeted messaging

Demand landscape

Brand guidelines

Brand narratives

Manifestos

Missions

BRAND STRATEGY

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Website copy

Taglines

Headlines

Concept copy

Briefs & Presentations

Brochures & other marketing collateral 

Case studies

Video scripts 

Brand guidelines

Brand books

COPYWRITING

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Masterbrands

Brand & Sub-brand names

Brand architecture

Trademark review

Descriptors

Variant names

Nomenclature systems

NAMING

 

You can’t build a house without a foundation, throw a pot without centering it, or cross the ocean without a compass.

And you can’t build a successful brand, without a forward-looking strategy,

a differentiated proposition, and well-defined branding elements.

STRATEGIC FOUNDATION

Develop a farsighted strategy, grounded in a deep understanding of, or better yet, empathy, for your target audience. Know what excites them, drives them, touches them.

DIFFERENTIATION

Carve out an authentic, differentiated identity and your audience will understand why your brand crushes the competition.

IMPLEMENTATION

Copywriting, collateral, or naming—build on the strong assets you already have, to create a cohesive and compelling brand that will connect with audiences today and have the flexibility to thrive in our full tilt world.

© 2020 Lynn Haviland. All Rights Reserved.