NORVIR

Client:

Abbott Laboratories

Project:

Brand name

1/2

When introducing the first protease inhibitor indicated for individuals HIV positive or diagnosed with AIDS, Abbott Laboratories needed a distinctive name that would appeal to both doctors and patients. Combining the recognizable morphemes nor and vir, we created the memorable name Norvir for this critical, life-saving drug.

Brands

NEJM-LOGO
ethicon-LOGO
1-alli
13-pure-leaf
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md
NEJM-LOGO
ethicon-LOGO
1-alli
13-pure-leaf
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md

© 2020 Lynn Haviland. All Rights Reserved.