VantisLife Insurance Company
Brand strategy, Corporate name
Name changes are challenging and not something companies do lightly. After operating for 60 years as a well-recognized, respected name in the insurance industry, The Savings Bank Life Insurance Company of Connecticut (SBLI) needed to change their corporate identity. We helped them develop a forward-looking brand strategy to develop a new identity consistent with the SBLI heritage, positioning, and affiliations.
Beyond that, the name had to be suitable for newly expanded operations and future directions, including a strong national online presence and domain name. VantisLife achieves those objectives with a positive tone and suggests an advantage to the target audiences.