VANTISLIFE

Client:

VantisLife Insurance Company

Project:

Brand strategy, Corporate name

Name changes are challenging and not something companies do lightly. After operating for 60 years as a well-recognized, respected name in the insurance industry, The Savings Bank Life Insurance Company of Connecticut (SBLI) needed to change their corporate identity. We helped them develop a forward-looking brand strategy to develop a new identity consistent with the SBLI heritage, positioning, and affiliations.

 

Beyond that, the name had to be suitable for newly expanded operations and future directions, including a strong national online presence and domain name.  VantisLife achieves those objectives with a positive tone and suggests an advantage to the target audiences. 

Brands

NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md
NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md

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