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VantisLife Insurance Company


Brand strategy, Corporate name


Name changes are challenging and not something companies do lightly. After operating for 60 years as a well-recognized, respected name in the insurance industry, The Savings Bank Life Insurance Company of Connecticut (SBLI) needed to change their corporate identity. We helped them develop a forward-looking brand strategy to develop a new identity consistent with the SBLI heritage, positioning, and affiliations.


Beyond that, the name had to be suitable for newly expanded operations and future directions, including a strong national online presence and domain name.  VantisLife achieves those objectives with a positive tone and suggests an advantage to the target audiences. 


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