BAJA BLAST

Client:

PepsiCo

Project:

Sub-brand name

The original ask was to name a new Mountain Dew flavor sold exclusively at Taco Bell. We gave it the name Baja Blast, bringing together the allure of the Mexican peninsula with the adventurous energy of the Mountain Dew brand. Years later, responding to fan demand, PepsiCo also launched Baja Blast in cans and bottles. Still going strong after 15 years, fans celebrated with the Baja Blast Birthday Freeze in 2019.

Brands

NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md
NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md

© 2020 Lynn Haviland. All Rights Reserved.