ALLI

Client:

GlaxoSmithKline

Project:

Brand name, Program name

1/2

When launching the first over-the-counter weight-loss product approved by the FDA, GlaxoSmithKline needed a name that would signal something new in the category—a pill plus weight-loss program that helps a person achieve safe, sustainable weight loss. The brand name alli delivers the message with a simplicity and positive tone that works well for both the pill and the program, myallīplan. It connects with the audience on an emotional level, suggesting a supportive and encouraging partner, positioning the brand as a key component in a successful weight-loss plan.  

Brands

NEJM-LOGO
norvir-LOGO
13-pure-leaf
4-maybelline
ethicon-LOGO
1-alli
6-littlebites
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md
NEJM-LOGO
norvir-LOGO
13-pure-leaf
4-maybelline
ethicon-LOGO
1-alli
6-littlebites
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md

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