top of page
CIRC
PILATES STUDIO
Client:
Biabi LLC
Project:
Corporate name, Brand strategy, Positioning, Messaging
![rs=w-1200,h-600,cg-true.jpg](https://static.wixstatic.com/media/9e3378_19c8df4960cf431b82938a257563fee6~mv2.jpg/v1/crop/x_27,y_0,w_1130,h_599/fill/w_647,h_343,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/rs%3Dw-1200%2Ch-600%2Ccg-true.jpg)
![](https://static.wixstatic.com/media/9e3378_4af40edfec6340189ad3db558a8dd029~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_4af40edfec6340189ad3db558a8dd029~mv2.png)
![](https://static.wixstatic.com/media/9e3378_0622575cd00f46f988179a8bebbb9181~mv2.png/v1/fill/w_49,h_38,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_0622575cd00f46f988179a8bebbb9181~mv2.png)
![](https://static.wixstatic.com/media/9e3378_4af40edfec6340189ad3db558a8dd029~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_4af40edfec6340189ad3db558a8dd029~mv2.png)
1/2
When opening a new Pilates Studio in Manhattan, Carrie Kenneally wanted a name that would reflect her classical training and rigorous yet personalized technique. Carrie is a Level 4 Romana’s Pilates instructor and, as an adjunct faculty member at the Juilliard School, had been teaching Pilates to professional dancers for years. The name Circ has a balance, purity, and uplifting tone that projects the mind-body-spirit connection that is the goal for all clients
Brands
![NEJM-LOGO](https://static.wixstatic.com/media/9e3378_ceec2d6b26f44909affbca74ed4675d0~mv2.png/v1/fill/w_60,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_ceec2d6b26f44909affbca74ed4675d0~mv2.png)
![norvir-LOGO](https://static.wixstatic.com/media/9e3378_eade2b7fdf824f66b02cfcf63f8f95f7~mv2.png/v1/fill/w_60,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_eade2b7fdf824f66b02cfcf63f8f95f7~mv2.png)
![1-alli](https://static.wixstatic.com/media/9e3378_728288f35597461ab649a22b21450782~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_728288f35597461ab649a22b21450782~mv2.jpg)
![13-pure-leaf](https://static.wixstatic.com/media/9e3378_0cd2883d671843528bcec0fb6f1e7738~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_0cd2883d671843528bcec0fb6f1e7738~mv2.jpg)
![ethicon-LOGO](https://static.wixstatic.com/media/9e3378_fff45cad03b449c99276640aa1ea9d27~mv2.png/v1/fill/w_60,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_fff45cad03b449c99276640aa1ea9d27~mv2.png)
![6-littlebites](https://static.wixstatic.com/media/9e3378_973d8d17b08448fe8a6126a93345ee83~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_973d8d17b08448fe8a6126a93345ee83~mv2.jpg)
![4-maybelline](https://static.wixstatic.com/media/9e3378_f6b425fc365c4f0e96245adc31be974b~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_f6b425fc365c4f0e96245adc31be974b~mv2.jpg)
![8-skinctive](https://static.wixstatic.com/media/9e3378_8f27542caf20489fac421b59f829cdcf~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_8f27542caf20489fac421b59f829cdcf~mv2.jpg)
![9-nicoderm](https://static.wixstatic.com/media/9e3378_221bc8b813094eada8e9d260dc7814f4~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_221bc8b813094eada8e9d260dc7814f4~mv2.jpg)
![5-lifewtr](https://static.wixstatic.com/media/9e3378_48fd79f380ba4bdca5832118b8c2c360~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_48fd79f380ba4bdca5832118b8c2c360~mv2.jpg)
![10-prego](https://static.wixstatic.com/media/9e3378_70c4f772dbb04ae79b4009a8bee3f0b0~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_70c4f772dbb04ae79b4009a8bee3f0b0~mv2.jpg)
![12-well-yes!](https://static.wixstatic.com/media/9e3378_90fd54bac301453894dab68e81e4baca~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_90fd54bac301453894dab68e81e4baca~mv2.jpg)
![3--born-sweet-zing](https://static.wixstatic.com/media/9e3378_1da099003ab941c7a47ceccab8b02882~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_1da099003ab941c7a47ceccab8b02882~mv2.jpg)
![14-roc-logo](https://static.wixstatic.com/media/9e3378_d22f58a52590427e83ea52bdfc7a6127~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_d22f58a52590427e83ea52bdfc7a6127~mv2.jpg)
![11-nyc-sbs-design-lab](https://static.wixstatic.com/media/9e3378_6cd041f1f196420dbb1d815511ca457d~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_6cd041f1f196420dbb1d815511ca457d~mv2.jpg)
![15-zengut](https://static.wixstatic.com/media/9e3378_892ea74e7f594a42be13d9c600e46cc0~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_892ea74e7f594a42be13d9c600e46cc0~mv2.jpg)
![md](https://static.wixstatic.com/media/9e3378_d29edd102be74d1ca42085016f237ac4~mv2.png/v1/fill/w_75,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_d29edd102be74d1ca42085016f237ac4~mv2.png)
![NEJM-LOGO](https://static.wixstatic.com/media/9e3378_ceec2d6b26f44909affbca74ed4675d0~mv2.png/v1/fill/w_60,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_ceec2d6b26f44909affbca74ed4675d0~mv2.png)
![norvir-LOGO](https://static.wixstatic.com/media/9e3378_eade2b7fdf824f66b02cfcf63f8f95f7~mv2.png/v1/fill/w_60,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_eade2b7fdf824f66b02cfcf63f8f95f7~mv2.png)
![1-alli](https://static.wixstatic.com/media/9e3378_728288f35597461ab649a22b21450782~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_728288f35597461ab649a22b21450782~mv2.jpg)
![13-pure-leaf](https://static.wixstatic.com/media/9e3378_0cd2883d671843528bcec0fb6f1e7738~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_0cd2883d671843528bcec0fb6f1e7738~mv2.jpg)
![ethicon-LOGO](https://static.wixstatic.com/media/9e3378_fff45cad03b449c99276640aa1ea9d27~mv2.png/v1/fill/w_60,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_fff45cad03b449c99276640aa1ea9d27~mv2.png)
![6-littlebites](https://static.wixstatic.com/media/9e3378_973d8d17b08448fe8a6126a93345ee83~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_973d8d17b08448fe8a6126a93345ee83~mv2.jpg)
![4-maybelline](https://static.wixstatic.com/media/9e3378_f6b425fc365c4f0e96245adc31be974b~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_f6b425fc365c4f0e96245adc31be974b~mv2.jpg)
![8-skinctive](https://static.wixstatic.com/media/9e3378_8f27542caf20489fac421b59f829cdcf~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_8f27542caf20489fac421b59f829cdcf~mv2.jpg)
![9-nicoderm](https://static.wixstatic.com/media/9e3378_221bc8b813094eada8e9d260dc7814f4~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_221bc8b813094eada8e9d260dc7814f4~mv2.jpg)
![5-lifewtr](https://static.wixstatic.com/media/9e3378_48fd79f380ba4bdca5832118b8c2c360~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_48fd79f380ba4bdca5832118b8c2c360~mv2.jpg)
![10-prego](https://static.wixstatic.com/media/9e3378_70c4f772dbb04ae79b4009a8bee3f0b0~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_70c4f772dbb04ae79b4009a8bee3f0b0~mv2.jpg)
![12-well-yes!](https://static.wixstatic.com/media/9e3378_90fd54bac301453894dab68e81e4baca~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_90fd54bac301453894dab68e81e4baca~mv2.jpg)
![3--born-sweet-zing](https://static.wixstatic.com/media/9e3378_1da099003ab941c7a47ceccab8b02882~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_1da099003ab941c7a47ceccab8b02882~mv2.jpg)
![14-roc-logo](https://static.wixstatic.com/media/9e3378_d22f58a52590427e83ea52bdfc7a6127~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_d22f58a52590427e83ea52bdfc7a6127~mv2.jpg)
![11-nyc-sbs-design-lab](https://static.wixstatic.com/media/9e3378_6cd041f1f196420dbb1d815511ca457d~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_6cd041f1f196420dbb1d815511ca457d~mv2.jpg)
![15-zengut](https://static.wixstatic.com/media/9e3378_892ea74e7f594a42be13d9c600e46cc0~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_892ea74e7f594a42be13d9c600e46cc0~mv2.jpg)
![md](https://static.wixstatic.com/media/9e3378_d29edd102be74d1ca42085016f237ac4~mv2.png/v1/fill/w_75,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9e3378_d29edd102be74d1ca42085016f237ac4~mv2.png)
bottom of page