CIRC

PILATES STUDIO

Client:

Biabi LLC

Project:

Corporate name, Brand strategy, Positioning, Messaging

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When opening a new Pilates Studio in Manhattan, Carrie Kenneally wanted a name that would reflect her classical training and rigorous yet personalized technique. Carrie is a Level 4 Romana’s Pilates instructor and, as an adjunct faculty member at the Juilliard School, had been teaching Pilates to professional dancers for years. The name Circ has a balance, purity, and uplifting tone that projects the mind-body-spirit connection that is the goal for all clients

Brands

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