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CIRC
PILATES STUDIO
Client:
Biabi LLC
Project:
Corporate name, Brand strategy, Positioning, Messaging
1/2
When opening a new Pilates Studio in Manhattan, Carrie Kenneally wanted a name that would reflect her classical training and rigorous yet personalized technique. Carrie is a Level 4 Romana’s Pilates instructor and, as an adjunct faculty member at the Juilliard School, had been teaching Pilates to professional dancers for years. The name Circ has a balance, purity, and uplifting tone that projects the mind-body-spirit connection that is the goal for all clients
Brands
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