CIRC

PILATES STUDIO

Client:

Biabi LLC

Project:

Corporate name, Brand strategy, Positioning, Messaging

1/2

When opening a new Pilates Studio in Manhattan, Carrie Kenneally wanted a name that would reflect her classical training and rigorous yet personalized technique. Carrie is a Level 4 Romana’s Pilates instructor and, as an adjunct faculty member at the Juilliard School, had been teaching Pilates to professional dancers for years. The name Circ has a balance, purity, and uplifting tone that projects the mind-body-spirit connection that is the goal for all clients

Brands

NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md
NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md

© 2020 Lynn Haviland. All Rights Reserved.