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Messaging, Copy, Headlines, Taglines, Brand guidelines

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When is a utility not just a utility? That was the answer we were seeking when rebranding Spectrum Enterprise. Competition among the telecom giants is fierce, all vying for the hearts and minds of consumers in an industry focused on consumer acquisition and retention, price and contracts. Developing positioning and messaging that transcends the category canons, we created branding with a vision for the future:

Investing one billion dollars in our country’s digital
infrastructure, Spectrum Enterprise is laying the
foundation for progress and opportunity. Everything
we do is grounded in the belief that when we’re all
connected, we all prosper.


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