Spirits Consulting Group
Brand personality, Brand voice, Website copy, Concept copy, Headlines, Tagline
Bacana, which means cool in Portuguese, is the #1 selling sangria in Portugal. When expanding to the US market, the brand founders knew a rebrand was essential to be competitive and appeal to the American core target audience. Embodying Millennial wanderlust and spirit of adventure, the brand personality, voice, and look & feel transport you to the magic, vibrancy, and spirit of Portugal.