BACANA SANGRIA

Client:

Spirits Consulting Group

Project:

Brand personality, Brand voice, Website copy, Concept copy, Headlines, Tagline

1/4

Bacana, which means cool in Portuguese, is the #1 selling sangria in Portugal. When expanding to the US market, the brand founders knew a rebrand was essential to be competitive and appeal to the American core target audience. Embodying Millennial wanderlust and spirit of adventure, the brand personality, voice, and look & feel transport you to the magic, vibrancy, and spirit of Portugal.

1/2

WEBSITE COPY

Brands

NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md
NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md

© 2020 Lynn Haviland. All Rights Reserved.