BACANA SANGRIA

Client:

Spirits Consulting Group

Project:

Brand personality, Brand voice, Website copy, Concept copy, Headlines, Tagline

Bacana-Sangria-What-is-Inside-Facebook2.

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Bacana, which means cool in Portuguese, is the #1 selling sangria in Portugal. When expanding to the US market, the brand founders knew a rebrand was essential to be competitive and appeal to the American core target audience. Embodying Millennial wanderlust and spirit of adventure, the brand personality, voice, and look & feel transport you to the magic, vibrancy, and spirit of Portugal.

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WEBSITE COPY

Brands

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