POP•SECRET

Client:

General Mills

Project:

Brand name

When introducing a new microwave popcorn, General Mills needed a name that would convey good taste and support their unique positioning, “most poppable kernels”. We developed the name Pop•Secret, successful at launch, and an enduring iconic brand today. Still relevant and fun, it has been extended to include a full line of products.

Brands

NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md
NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md

© 2020 Lynn Haviland. All Rights Reserved.