TYKU
Client:
Davos Brands
Project:
Core claims, Concept copy, Brand voice, Headlines, Taglines
TYKU is a hand crafted premium sake made in Nara Japan, the birthplace of sake. With only 4 all-natural ingredients, it’s gluten-free, tannin-free and 15 times less acidic than wine.
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The challenge: how to get consumers to rethink sake, taking it out of the Japanese restaurant and into everyday life. After researching the health benefits of sake, we crafted messaging and a brand story that positions TYKU as a better alternative to white wine.
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CONCEPT COPY
UNWINE WITH TYKU
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Your food choices are spot-on healthy but consider what you drink. If you want a cleaner alternative to wine, TYKU sake is for you.
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Brewed with only 4 all-natural ingredients, TYKU is less acidic than wine and easier on the stomach. It has no headache-causing sulfites or tannins and a lower sugar content that won’t keep you up at night. Plus, TYKU is packed with nutrients that help skin glow and protect against damaging UV rays.
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Authentically handcrafted in the birthplace of sake, Nara, Japan, TYKU has an umami quality that complements most cuisines and can be enjoyed on its own or in cocktails.
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It’s all about finding the right balance so you can feel good, look your best, and enjoy every day to the fullest.
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Sake For Wellness Sake
Brands
