Core claims, Concept copy, Brand voice, Headlines, Taglines
TYKU is a hand crafted premium sake made in Nara Japan, the birthplace of sake. With only 4 all-natural ingredients, it’s gluten-free, tannin-free and 15 times less acidic than wine.
The challenge: how to get consumers to rethink sake, taking it out of the Japanese restaurant and into everyday life. After researching the health benefits of sake, we crafted messaging and a brand story that positions TYKU as a better alternative to white wine.
UNWINE WITH TYKU
Your food choices are spot-on healthy but consider what you drink. If you want a cleaner alternative to wine, TYKU sake is for you.
Brewed with only 4 all-natural ingredients, TYKU is less acidic than wine and easier on the stomach. It has no headache-causing sulfites or tannins and a lower sugar content that won’t keep you up at night. Plus, TYKU is packed with nutrients that help skin glow and protect against damaging UV rays.
Authentically handcrafted in the birthplace of sake, Nara, Japan, TYKU has an umami quality that complements most cuisines and can be enjoyed on its own or in cocktails.
It’s all about finding the right balance so you can feel good, look your best, and enjoy every day to the fullest.
Sake For Wellness Sake