FRIENDS OF THE ROCKEFELLER STATE PARK PRESERVE

Client:

Friends of the Rockefeller State Park Preserve

Project:

Brand strategy, Positioning, Tagline, Headlines, Brand voice, Brochure, Email marketing, Website copy, Event invitations

Friends_Rock_Homepage
Friends_Rock_Homepage

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Friends_Rock_Homepage
Friends_Rock_Homepage

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Friends of the Rockefeller State Park Preserve is a non-profit organization dedicated to ensuring the survival of the 1,500-acre natural treasure. As part of the New York State park system, the Preserve relies heavily on state funding, which plummeted as maintenance costs soared due to extreme weather events. Clearer, more consistent branding and messaging was needed across channels to tell the brand story, clear up misconceptions, and increase support for the Preserve.

BROCHURE COPY

Friends of the Rockefeller Brochure.png

Brands

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