FRIENDS OF THE ROCKEFELLER STATE PARK PRESERVE

Client:

Friends of the Rockefeller State Park Preserve

Project:

Brand strategy, Positioning, Tagline, Headlines, Brand voice, Brochure, Email marketing, Website copy, Event invitations

Friends of the Rockefeller State Park Preserve is a non-profit organization dedicated to ensuring the survival of the 1,500-acre natural treasure. As part of the New York State park system, the Preserve relies heavily on state funding, which plummeted as maintenance costs soared due to extreme weather events. Clearer, more consistent branding and messaging was needed across channels to tell the brand story, clear up misconceptions, and increase support for the Preserve.

BROCHURE COPY

Brands

NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md
NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md

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