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Client:

Condé Nast, Hearst, Meredith, News Corp.,

and Time Inc.

Project:

Brand strategy, Naming, Messaging, Tagline,

Headlines, Copy

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Media giants Condé Nast, Hearst, Meredith, News Corp., and Time Inc. came together to form a digital publishing consortium that redefined the publishing industry. Developing the branding and copy for the launch of the new website, the goal was to build awareness and set expectations for the innovative and evolving capabilities of the expanding digital publishing platform. Messaging and copy were developed to appeal to both B2B and B2C audiences.

Brands

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