Somfy, the world’s leading manufacturer of control systems for window coverings was launching a new line of silent motors that fit discreetly in a variety of interior shades and screens. They needed a name that could be registered worldwide and appeal to a broad international audience of both B-to-B clients (manufacturers, dealers, designers, architects) and consumers. Derived from Latin, Sonesse is an elegant name, conveying quiet serenity and supports the “peaceful is beautiful” product positioning.