HERCULES MULLIGAN

Client:

Tortoise and Volt Marketing & Ventures

Project:

Concept copy, Website copy, Headlines, Tagline

Tailor by day, spy by night and patriot who helped secure freedom for all. Hercules Mulligan, little known Revolutionary War hero, provided the inspiration for this unique Rum and Rye blend based on a recipe from the period. Product, packaging, concept, and copy all seamlessly blend to create a revolutionary spirit that's authentic, yet speaks to today's independence seekers and heroes.

CONCEPT COPY

CONCEPT COPY

Brands

NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md
NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md

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