Tortoise and Volt Marketing & Ventures
Concept copy, Website copy, Headlines, Tagline
Tailor by day, spy by night and patriot who helped secure freedom for all. Hercules Mulligan, little known Revolutionary War hero, provided the inspiration for this unique Rum and Rye blend based on a recipe from the period. Product, packaging, concept, and copy all seamlessly blend to create a revolutionary spirit that's authentic, yet speaks to today's independence seekers and heroes.