PREGO FARMER’S MARKET
Campbell Soup Company
Messaging, Brand narrative
Prego Farmer’s Market was a passion project for the team at Campbell Soup Company. With access to expertly grown tomatoes from family-owned farms in the US, they set out to create a sauce with the flavor of summer that captures tomatoes picked at their peak. The team succeeded in making a sauce that would make any DIY foodie proud.
Interviewing everyone on the team from the Director of Sustainable Agriculture to the Director of Product Development, you could taste the dedication that went into creating this breakthrough brand. We took that feeling and crafted it into messaging and a narrative that authentically tells their story so it can be shared with consumers.