SOMBRA

Client:

Davos Brands

Project:

Concept copy, Headlines, Tagline, Manifesto

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Mezcal is made from agave like Tequila, but Sombra Mezcal is definitely not your parent’s Tequila. Developed by master sommelier, Richard Betts, Sombra is hand crafted in a centuries-old tradition that imparts a distinctively smoky, earthy flavor. The objective was to differentiate Sombra in the growing Mezcal segment, conveying the unique nature of this intriguing spirit and the lifestyle it inspires.

Brands

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