LITTLE BITES

Client:

Unilever

Project:

Brand name

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Our objective was to create a name for the new Entenmann's line that differentiated it from the base brand, while leveraging the brand’s ‘fresh baked’ equity. In a simple solution to a tough challenge, Little Bites serves up the two key benefits —  portion-control and portability — with an all-family appeal and wholesomeness you expect from the masterbrand.

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