NICODERM

Client:

Marion Merrill Dow

Project:

Brand name

The challenge was to name a revolutionary transdermal nicotine delivery system for those who want to quit smoking and are looking for an alternative to gum. We wanted to create a ‘family’ of products but also make it easy to choose between the different forms. Nicoderm, the skin patch, presents a clear choice vs. Nicorette, the gum. Now a GlaxoSmithKline product, NicoDerm is still one of the top-selling brands in the smoking cessation category.

Brands

NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md
NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md

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