LIFEWTR

Client:

PepsiCo

Project:

Brand name, Variant names, Brand architecture

The original ask was to create a brand name, variant names and brand architecture appealing to a mass market audience without compromising the edgier SoBe masterbrand. The name LifeWater helped establish this early entry into the enhanced water segment with an uplifting tone and variant names that reinforced the overall brand message.

Recently rebranded to compete in the premium bottled water segment, LIFEWTR has an updated image that speaks to a more sophisticated, urban audience.

Brands

NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md
NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md

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