MOISTURE RESCUE

Client:

L’Oreal

Project:

Brand name, Brand architecture, Descriptor

When beauty virtuoso, L’Oreal, decided to extend their successful hair care brand into the competitive skin care segment, a comprehensive brand strategy was needed, including brand architecture, names and descriptors. One of the many targeted solutions we worked on was the deep hydration gel cream. The name Moisture Rescue conveys efficacy and the end benefit in a dramatic way, consistent with the Garnier brand voice.

Brands

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