FOREVERSTRONG

Client:

L’Oreal

Project:

Global brand name

Maybelline-Forever-Strong-Nail-Polish-Re

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When launching a new line of long-lasting, strengthening nail polish to be launched globally, L’Oreal needed a name that could be easily understood in eight languages. It was a challenging ask, but we delivered. With an empowering message, the telegraphic name ForeverStrong is descriptive of both the product and the consumer.

Brands

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