SPIRE

Client:

PepsiCo

Project:

Naming

1/4

With a touch of brilliance, PepsiCo developed an innovative self-serve drink dispenser that gives consumers endless options. With 6 Pepsi brands and 6 flavor shots, 1,000 combinations are possible. The sleek digital touchscreen and overall design called for a name that would signal variety and an elevated, next-generation experience. We developed the name Spire, uplifting and aspirational, to appeal to both the B2B and B2C target audiences.

Brands

NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md
NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md

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