With a touch of brilliance, PepsiCo developed an innovative self-serve drink dispenser that gives consumers endless options. With 6 Pepsi brands and 6 flavor shots, 1,000 combinations are possible. The sleek digital touchscreen and overall design called for a name that would signal variety and an elevated, next-generation experience. We developed the name Spire, uplifting and aspirational, to appeal to both the B2B and B2C target audiences.