PURELEAF

Client:

Pepsi-Lipton Partnership

Project:

Naming, Brand architecture, Brand strategy

1/2

The ask was to rebrand Lipton Original Iced Tea to appeal to a younger, more sophisticated, health-minded audience. The name PureLeaf conveys the essence of a hand-crafted, natural, fresh-brewed, tea with a premium tone befitting the Lipton tradition of expertise. Today, both name and proposition are as relevant as ever and PureLeaf has become the leader in this highly competitive segment.

Brands

NEJM-LOGO
norvir-LOGO
1-alli
6-littlebites
ethicon-LOGO
4-maybelline
13-pure-leaf
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md
NEJM-LOGO
norvir-LOGO
1-alli
6-littlebites
ethicon-LOGO
4-maybelline
13-pure-leaf
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md

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