top of page



Pepsi-Lipton Partnership


Naming, Brand architecture, Brand strategy

Pure Leaf.jpg

The ask was to rebrand Lipton Original Iced Tea to appeal to a younger, more sophisticated, health-minded audience. The name PureLeaf conveys the essence of a hand-crafted, natural, fresh-brewed, tea with a premium tone befitting the Lipton tradition of expertise. Today, both name and proposition are as relevant as ever and PureLeaf has become the leader in this highly competitive segment.


bottom of page