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Concept copy, Brand voice, Headlines, Sub-brand names, Website copy, Packaging copy
RoC Skincare has revolutionized skincare since 1957 with clinically proven results and a history of ‘firsts.’ This innovative French brand developed the first hypoallergenic cream, the first moisturizer with sunscreen and the first retinol product safe for everyday use. RoC continues to produce the highest quality, breakthrough products today. A major rebranding initiative is underway to leverage their expertise, increase awareness and introduce RoC to new audiences, while maintaining the brand’s heritage.
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