RoC SKINCARE

Client:

RoC Skincare

Project:

Concept copy, Brand voice, Headlines, Sub-brand names, Website copy, Packaging copy

RoC Skincare has revolutionized skincare since 1957 with clinically proven results and a history of ‘firsts.’ This innovative French brand developed the first hypoallergenic cream, the first moisturizer with sunscreen and the first retinol product safe for everyday use. RoC continues to produce the highest quality, breakthrough products today. A major rebranding initiative is underway to leverage their expertise, increase awareness and introduce RoC to new audiences, while maintaining the brand’s heritage.

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WEBSITE COPY

Brands

NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md
NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md

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