WELL YES!

Client:

Campbell Soup Company

Project:

Brand name, Descriptor, Line Extension strategy, Concept copy, Packaging copy

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Campbell’s created a line of carefully crafted soups with real, delicious ingredients in exciting new varieties to disrupt the staid soup category. They wanted a name that would sound purposeful and communicate on an emotional level. Well Yes! positively delivers and is completely uncompromising. It signals something to be excited about in the soup aisle.

Brands

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