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Campbell Soup Company
Brand name, Descriptor, Line Extension strategy, Concept copy, Packaging copy
Campbell’s created a line of carefully crafted soups with real, delicious ingredients in exciting new varieties to disrupt the staid soup category. They wanted a name that would sound purposeful and communicate on an emotional level. Well Yes! positively delivers and is completely uncompromising. It signals something to be excited about in the soup aisle.
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