WELL YES!

Client:

Campbell Soup Company

Project:

Brand name, Descriptor, Line Extension strategy, Concept copy, Packaging copy

1/4

Campbell’s created a line of carefully crafted soups with real, delicious ingredients in exciting new varieties to disrupt the staid soup category. They wanted a name that would sound purposeful and communicate on an emotional level. Well Yes! positively delivers and is completely uncompromising. It signals something to be excited about in the soup aisle.

Brands

NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md
NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md

© 2020 Lynn Haviland. All Rights Reserved.