AVIATION

Client:

Davos Brands

Project:

Headlines, Website copy, Concept copy,

Brand voice, Ad copy

1/3

Aviation, the first American craft gin, had a soaring 97 points from Wine Spectator. That’s a full 5 points more than Sapphire and Hendricks, making it the highest rated gin. With all that going for it though, the branding felt flat and needed a lift. It was time to go beyond playing the “craft” card and leverage the uniquely balanced flavor profile of Aviation compared to traditional, British, juniper-heavy gins.

Brands

NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md
NEJM-LOGO
norvir-LOGO
1-alli
13-pure-leaf
ethicon-LOGO
6-littlebites
4-maybelline
8-skinctive
9-nicoderm
5-lifewtr
10-prego
12-well-yes!
3--born-sweet-zing
14-roc-logo
11-nyc-sbs-design-lab
15-zengut
md

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